Finding the Right Co-Founder and Balance: A Tech Startup Journey with Demand-Genius
In the latest episode of Tech Startup Stories, I spoke with Tom Rudnai, CEO and founder of Demand-Genius, to explore the realities of entrepreneurship beyond product development. Tom opens up on the challenges and advantages of neurodiversity, the importance of finding the right co-founder, and maintaining a sustainable work-life balance.
Listen to the Podcast
The podcast is available on Spotify, Amazon Music, Apple Podcasts, and YouTube.
The Importance of Finding the Right Co-Founder
When Tom set out to build the business, he spoke with a previous co-worker, James Carter and given their shared values, it quickly became clear that their were going to make a great team as co founders of Demand-Genius.
For aspiring founders, Tom emphasises the importance of trust, aligned vision, and strong communication when choosing a Co-Founder. He warns against rushing the process, advising that finding the right person is just as important as having the right idea.
Embracing Neurodiversity in Leadership
Tom shares about how neurodiversity has shaped his leadership style. As a founder with ADHD, he discusses the highs and lows of managing energy, staying focused, and ensuring that his leadership remains steady, even during turbulent times. He highlights the importance of building a team that supports and balances individual strengths and weaknesses, making neurodiversity a key advantage rather than a challenge.
Navigating the Emotional Rollercoaster of Startups
The startup journey is full of ups and downs, and Tom doesn’t shy away from discussing the emotional toll it can take. From exhilarating product launches to frustrating setbacks, he explains how learning to manage expectations and maintain resilience is crucial.
A key takeaway from Tom’s experience is, the need for founders to embrace adaptability. "You have to be prepared for things not going to plan and trust that you'll figure it out along the way," he says. For Tom, staying motivated means surrounding himself with a strong support network and taking time to reflect on wins.
Creating a Sustainable Work-Life Balance
One of the biggest challenges for entrepreneurs is knowing when to switch off. Tom admits that, as a founder, it’s easy to get consumed by work. However, he stresses the importance of setting boundaries, prioritising mental health, and fostering a culture where his team also feels empowered to take breaks without guilt.
Tom acknowledges that startup life can be demanding, but he believes success isn’t just about working harder, it’s about working smarter. Whether it’s allowing for flexible schedules, remote working, or encouraging autonomy, he is keen to build a company where employees feel trusted and valued.
Advice for Aspiring Entrepreneurs
Tom shares some key insights for those considering launching their own startup:
Choose your co-founder wisely: “Your co-founder is your biggest asset, find someone you trust and who brings different strengths to the table.”
Learn to ride the ups and downs: “The emotional rollercoaster of entrepreneurship is real, but embracing uncertainty is part of the journey.”
Prioritise balance: “You can’t pour from an empty cup. Make time for yourself, your health, and your life outside of work.”
Connect with Tom
If you’d like to learn more about Tom Rudnai and Demand Genius, you can connect with him on LinkedIn or visit www.demand-genius.com.
Listen to the Podcast
The podcast is available on Spotify, Amazon Music, Apple Podcasts, and YouTube.
