Adapting to Change: Blending B2B Engagement Methods
Business Strategy Natalie Binns Business Strategy Natalie Binns

Adapting to Change: Blending B2B Engagement Methods

Once upon a time, B2B prospecting was all about face-to-face meetings, trade shows, and handshake deals on the golf course. But as digital tools entered the scene, buyers began doing their own research, shifting the dynamic entirely. Fast forward to today, and following the pandemic, we’ve moved into a hybrid era, blending digital-first strategies with valuable in-person connections.

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How to Successfully Launch Your New Business Venture
Business Natalie Binns Business Natalie Binns

How to Successfully Launch Your New Business Venture

Launching a business is a journey filled with excitement, challenges, and endless possibilities. Whether you're just starting out or you're ready to take your business idea to the next level, having a strategic approach can make all the difference. Here's a comprehensive guide to launching your business, from building a strong brand identity to planning for growth and innovation.

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11 Steps to Set Up  a Business
Business, Strategy Natalie Binns Business, Strategy Natalie Binns

11 Steps to Set Up a Business

Starting a business can be exciting, scary, challenging, stressful, fun, rewarding and risky- all at once! Whether your business is producing and selling a product or delivering a service, it’s essential to go about it in a structured and methodical way to ensure that you have set the right foundation for success. In this blog we’ll cover the 11 key steps to getting your business started.

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6 Top Tips to Market your Business for Free
Marketing, Business Natalie Binns Marketing, Business Natalie Binns

6 Top Tips to Market your Business for Free

"6 Top Tips to Market Your Business for Free" helps you identify how to get your business buzzing with interest, without spending a penny. From making the most of social media, creating awesome blog content, to smart networking and savvy email strategies, we've got you covered. Plus, we dive into how teaming up with others and encouraging your fans to shout about you can make a huge difference. If you're running a smaller shop or just want to pump up your online presence, these handy tips are super straightforward and won't cost you a thing.

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