Scaling Across Continents: A Tech Startup Story with Passionfruit
In this episode of Tech Startup Stories, Adi Jain, co-founder of Passionfruit, shares how he and his team are building a global martech startup that operates across multiple time zones and continents. From implementing 24-hour workflows to hiring talent in local markets, Adi reveals how they’ve scaled efficiently while staying mission-aligned and culturally connected. If you’re thinking about building a remote-first business or growing internationally, this conversation is packed with lessons, insights, and practical takeaways.
Employing the Right People: A Tech Startup Journey with Willo
Join us on this episode of Tech Startup Stories as we speak with Andrew Wood, Chief Customer Officer of Willo, about the realities of building and scaling a startup. Andrew shares his journey from recruitment to entrepreneurship, the challenges of launching a business just before a global pandemic and the key leadership decisions that helped Willo grow.
He discusses the importance of hiring the right team, maintaining resilience in uncertain times and balancing work and life as a founder. Packed with insights for entrepreneurs, this episode is a must-listen for anyone looking to navigate the startup world successfully.
The Power of Building Connections: A Tech Startup Journey with Introstars
Struggling with cold outreach? Mike Adams, founder and CEO of Introstars, a platform revolutionising B2B sales by turning warm referrals into a powerful lead generation tool, joins us for episode 6 of Tech Startup Stories. Mike shares his journey from introverted programmer to super-connector, the challenges of building a startup, and why trusted introductions are the future of sales. Whether you're a founder, sales professional, or networker, this episode is packed with insights on scaling your business through connections.
Europe’s Silicon Valley: A Tech Startup Journey with MedibleGo
In this episode of Tech Startup Stories, we sit down with Rodrigo Malachias, founder of MedibleGo, to discuss the challenges and opportunities of scaling a startup internationally. Rodrigo shares his journey of moving from South America to Europe, the strategic decision to tap into the UK’s thriving tech ecosystem, and how AI is shaping the future of global business.
With the UK emerging as the next Silicon Valley, we discuss why international founders are choosing it as the launchpad for innovation, investment, and startup success.
Breaking Barriers in Tech: A Tech Startup Journey with Programmatic
In this episode of Tech Startup Stories, host Natalie Binns speaks with Kalina Tonkovska, founder and CEO of Programmatic, a UK-based startup transforming contract and document automation. Kalina shares her entrepreneurial journey, from launching her first startup straight out of school to building Programmatic into a platform designed to streamline operations for medium-to-large enterprises. She discusses the challenges of pivoting to find the right market fit, the importance of prioritising product quality, and how reducing her team size led to greater efficiency. Kalina also opens up about her experience as a young female CEO in the tech industry, overcoming bias, and her mission to inspire other women to take the leap into entrepreneurship.
Finding the Right Founder Match: Should You Say 'I Do' to Co-Founders or Stay Single?
Starting a company involves countless decisions, but one of the earliest and most significant is, whether to go it alone or build a founding team. Deciding on building a business as a solo entrepreneur or building a founding team equally have their pros and cons, and the choice often shapes not just how a business launches, but how it scales and evolves.
Finding the Right Co-Founder and Balance: A Tech Startup Journey with Demand-Genius
In the latest episode of Tech Startup Stories, host Natalie Binns, sits down with Tom Rudnai, CEO and founder of Demand Genius, to explore the realities of entrepreneurship beyond product development. Tom shares candid insights on neurodiversity, the importance of finding the right co-founder, and maintaining a sustainable work-life balance.
From Services to SaaS: A Tech Startup Journey with Bright Evolve
In the latest episode of Tech Startup Stories, we had the pleasure of sitting down with Tom Bright, founder of Bright Evolve, to discuss his journey from leading sales in early-stage startups to launching his own business. From navigating the challenges of bootstrapping to taking the leap into SaaS, Tom shares valuable insights on scaling a services business into a tech-driven enterprise.
Are You The Bottleneck Preventing Your Startup Success?
When you’re in a startup, it’s all hands on deck, and everyone is moving at 100 miles an hour to attract more customers and reach the company’s revenue goals. In the early days, founders wear many hats, juggling strategy, operations, sales, marketing, and sometimes even customer support. It’s an exciting and fast-paced phase, but it’s also a critical time to establish a foundation for scalable growth.
The Power of Positioning
Positioning isn’t new but is the essential foundation that tells your market and audience who you are, what you do, and why your solutions matter. It’s how you can make sure that your product is seen, understood and desired by your target audience.
Adapting to Change: Blending B2B Engagement Methods
Once upon a time, B2B prospecting was all about face-to-face meetings, trade shows, and handshake deals on the golf course. But as digital tools entered the scene, buyers began doing their own research, shifting the dynamic entirely. Fast forward to today, and following the pandemic, we’ve moved into a hybrid era, blending digital-first strategies with valuable in-person connections.
How to Choose the Perfect GTM Strategy for Your B2B Startup
Discover different B2B Go-To-Market (GTM) strategies that can drive growth for your B2B startup and learn how to uncover which approaches will work best.
How to Successfully Launch Your New Business Venture
Launching a business is a journey filled with excitement, challenges, and endless possibilities. Whether you're just starting out or you're ready to take your business idea to the next level, having a strategic approach can make all the difference. Here's a comprehensive guide to launching your business, from building a strong brand identity to planning for growth and innovation.
11 Steps to Set Up a Business
Starting a business can be exciting, scary, challenging, stressful, fun, rewarding and risky- all at once! Whether your business is producing and selling a product or delivering a service, it’s essential to go about it in a structured and methodical way to ensure that you have set the right foundation for success. In this blog we’ll cover the 11 key steps to getting your business started.
6 Top Tips to Market your Business for Free
"6 Top Tips to Market Your Business for Free" helps you identify how to get your business buzzing with interest, without spending a penny. From making the most of social media, creating awesome blog content, to smart networking and savvy email strategies, we've got you covered. Plus, we dive into how teaming up with others and encouraging your fans to shout about you can make a huge difference. If you're running a smaller shop or just want to pump up your online presence, these handy tips are super straightforward and won't cost you a thing.