Creating a Better Buyer Experience: A Tech Startup Journey with Jointflows
Podcast, B2B Startups Natalie Binns Podcast, B2B Startups Natalie Binns

Creating a Better Buyer Experience: A Tech Startup Journey with Jointflows

Join us in this episode of Tech Startup Stories as we speak with Mick Gosset, founder and CEO of Jointflows, about his journey from identifying inefficiencies in sales processes to building a thriving tech startup. Mick shares insights on breaking into competitive markets, the power of founder networks in securing funding and strategic guidance, and the challenges of scaling a business in a fast-changing landscape. Whether you're an entrepreneur, investor, or tech enthusiast, this episode offers valuable lessons on resilience, adaptability, and the strategies behind startup success. 


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The Power of Building Connections: A Tech Startup Journey with Introstars
Podcast, B2B Startups, Business Strategy Natalie Binns Podcast, B2B Startups, Business Strategy Natalie Binns

The Power of Building Connections: A Tech Startup Journey with Introstars

Struggling with cold outreach? Mike Adams, founder and CEO of Introstars, a platform revolutionising B2B sales by turning warm referrals into a powerful lead generation tool, joins us for episode 6 of Tech Startup Stories. Mike shares his journey from introverted programmer to super-connector, the challenges of building a startup, and why trusted introductions are the future of sales. Whether you're a founder, sales professional, or networker, this episode is packed with insights on scaling your business through connections. 

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Breaking Barriers in Tech: A Tech Startup Journey with Programmatic
B2B Startups, Business Strategy, Podcast Natalie Binns B2B Startups, Business Strategy, Podcast Natalie Binns

Breaking Barriers in Tech: A Tech Startup Journey with Programmatic

In this episode of Tech Startup Stories, host Natalie Binns speaks with Kalina Tonkovska, founder and CEO of Programmatic, a UK-based startup transforming contract and document automation. Kalina shares her entrepreneurial journey, from launching her first startup straight out of school to building Programmatic into a platform designed to streamline operations for medium-to-large enterprises. She discusses the challenges of pivoting to find the right market fit, the importance of prioritising product quality, and how reducing her team size led to greater efficiency. Kalina also opens up about her experience as a young female CEO in the tech industry, overcoming bias, and her mission to inspire other women to take the leap into entrepreneurship.

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Finding the Right Founder Match: Should You Say 'I Do' to Co-Founders or Stay Single?
B2B Startups, Business Strategy Natalie Binns B2B Startups, Business Strategy Natalie Binns

Finding the Right Founder Match: Should You Say 'I Do' to Co-Founders or Stay Single?

Starting a company involves countless decisions, but one of the earliest and most significant is, whether to go it alone or build a founding team. Deciding on building a business as a solo entrepreneur or building a founding team equally have their pros and cons, and the choice often shapes not just how a business launches, but how it scales and evolves.

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Finding the Right Co-Founder and Balance: A Tech Startup Journey with Demand-Genius
Business Strategy, B2B Startups, Podcast Natalie Binns Business Strategy, B2B Startups, Podcast Natalie Binns

Finding the Right Co-Founder and Balance: A Tech Startup Journey with Demand-Genius

In the latest episode of Tech Startup Stories, host Natalie Binns, sits down with Tom Rudnai, CEO and founder of Demand Genius, to explore the realities of entrepreneurship beyond product development. Tom shares candid insights on neurodiversity, the importance of finding the right co-founder, and maintaining a sustainable work-life balance.

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