Is PLG the Right Go-to-Market Strategy for You?
Discover whether Product-Led Growth (PLG) is the right go-to-market strategy for your SaaS business. Learn how to assess PLG fit, explore key product criteria, and understand when to use PLG as part of a hybrid growth model.
Product Proof Before Pitch: A Tech Startup Story with Overe
Should you raise investment or grow from revenue? In this honest and practical conversation, Paul Barnes of Overe talks about what it really takes to scale a startup in the UK today. From showing value early and building sustainable growth, to navigating the limitations of the UK funding landscape, Paul shares lessons every founder can learn from. Tune in to hear how Overe balances lean growth with long-term ambition.
From Failing Fast to Breaking Through: A Tech Startup Story with OneUp Sales
From building the wrong product to nearly shutting down (more than once), Derry Holt’s startup journey is anything but polished, and that’s exactly why it’s so powerful. In this episode of Tech Startup Stories, Derry, founder and CEO of OneUp Sales, takes us through the raw, behind-the-scenes reality of starting a tech company without a roadmap. He shares how early mistakes, from hiring the wrong team to chasing the wrong goals, cost them years of progress, but ultimately became the foundation for a stronger, more resilient business.
This is a refreshingly honest conversation about what happens when things don’t go to plan, why persistence is a founder’s greatest asset, and how failure, when used right, can lead to incredible breakthroughs. If you're building something from the ground up, or rebuilding from the rubble, this episode will resonate deeply.
Creating a Better Buyer Experience: A Tech Startup Journey with Jointflows
Join us in this episode of Tech Startup Stories as we speak with Mick Gosset, founder and CEO of Jointflows, about his journey from identifying inefficiencies in sales processes to building a thriving tech startup. Mick shares insights on breaking into competitive markets, the power of founder networks in securing funding and strategic guidance, and the challenges of scaling a business in a fast-changing landscape. Whether you're an entrepreneur, investor, or tech enthusiast, this episode offers valuable lessons on resilience, adaptability, and the strategies behind startup success.
The Power of Building Connections: A Tech Startup Journey with Introstars
Struggling with cold outreach? Mike Adams, founder and CEO of Introstars, a platform revolutionising B2B sales by turning warm referrals into a powerful lead generation tool, joins us for episode 6 of Tech Startup Stories. Mike shares his journey from introverted programmer to super-connector, the challenges of building a startup, and why trusted introductions are the future of sales. Whether you're a founder, sales professional, or networker, this episode is packed with insights on scaling your business through connections.
5 Pillars of Effective Branding for Tech Startups
No matter how groundbreaking your product or platform is, your success depends just as much on your branding as it does on your technology. Having worked with countless startups, from small tech companies to large enterprises, the one thing that aligns with success is the right brand.
Breaking Barriers in Tech: A Tech Startup Journey with Programmatic
In this episode of Tech Startup Stories, host Natalie Binns speaks with Kalina Tonkovska, founder and CEO of Programmatic, a UK-based startup transforming contract and document automation. Kalina shares her entrepreneurial journey, from launching her first startup straight out of school to building Programmatic into a platform designed to streamline operations for medium-to-large enterprises. She discusses the challenges of pivoting to find the right market fit, the importance of prioritising product quality, and how reducing her team size led to greater efficiency. Kalina also opens up about her experience as a young female CEO in the tech industry, overcoming bias, and her mission to inspire other women to take the leap into entrepreneurship.
Finding the Right Founder Match: Should You Say 'I Do' to Co-Founders or Stay Single?
Starting a company involves countless decisions, but one of the earliest and most significant is, whether to go it alone or build a founding team. Deciding on building a business as a solo entrepreneur or building a founding team equally have their pros and cons, and the choice often shapes not just how a business launches, but how it scales and evolves.
Finding the Right Co-Founder and Balance: A Tech Startup Journey with Demand-Genius
In the latest episode of Tech Startup Stories, host Natalie Binns, sits down with Tom Rudnai, CEO and founder of Demand Genius, to explore the realities of entrepreneurship beyond product development. Tom shares candid insights on neurodiversity, the importance of finding the right co-founder, and maintaining a sustainable work-life balance.