Scaling Across Continents: A Tech Startup Story with Passionfruit
In this episode of Tech Startup Stories, Adi Jain, co-founder of Passionfruit, shares how he and his team are building a global martech startup that operates across multiple time zones and continents. From implementing 24-hour workflows to hiring talent in local markets, Adi reveals how they’ve scaled efficiently while staying mission-aligned and culturally connected. If you’re thinking about building a remote-first business or growing internationally, this conversation is packed with lessons, insights, and practical takeaways.
Is PLG the Right Go-to-Market Strategy for You?
Discover whether Product-Led Growth (PLG) is the right go-to-market strategy for your SaaS business. Learn how to assess PLG fit, explore key product criteria, and understand when to use PLG as part of a hybrid growth model.
Product Proof Before Pitch: A Tech Startup Story with Overe
Should you raise investment or grow from revenue? In this honest and practical conversation, Paul Barnes of Overe talks about what it really takes to scale a startup in the UK today. From showing value early and building sustainable growth, to navigating the limitations of the UK funding landscape, Paul shares lessons every founder can learn from. Tune in to hear how Overe balances lean growth with long-term ambition.
From Failing Fast to Breaking Through: A Tech Startup Story with OneUp Sales
From building the wrong product to nearly shutting down (more than once), Derry Holt’s startup journey is anything but polished, and that’s exactly why it’s so powerful. In this episode of Tech Startup Stories, Derry, founder and CEO of OneUp Sales, takes us through the raw, behind-the-scenes reality of starting a tech company without a roadmap. He shares how early mistakes, from hiring the wrong team to chasing the wrong goals, cost them years of progress, but ultimately became the foundation for a stronger, more resilient business.
This is a refreshingly honest conversation about what happens when things don’t go to plan, why persistence is a founder’s greatest asset, and how failure, when used right, can lead to incredible breakthroughs. If you're building something from the ground up, or rebuilding from the rubble, this episode will resonate deeply.
Dubai’s Startup Revolution: A Tech Startup Story with byteSpark.ai
Dubai is rapidly emerging as one of the world's leading hubs for technology startups, fuelled by significant investment, innovative entrepreneurs, and an infrastructure built for growth.
In this episode of the Tech Startup Stories Podcast, Dr. Ali Raza, founder of byteSpark.ai, shares his unique journey from academia into entrepreneurship, exploring the opportunities, challenges, and critical lessons learned from building a tech startup in the heart of the Middle East. Whether you're an aspiring entrepreneur or a seasoned business leader interested in the booming Dubai startup scene, this podcast offers essential insights and inspiration.
Creating a Better Buyer Experience: A Tech Startup Journey with Jointflows
Join us in this episode of Tech Startup Stories as we speak with Mick Gosset, founder and CEO of Jointflows, about his journey from identifying inefficiencies in sales processes to building a thriving tech startup. Mick shares insights on breaking into competitive markets, the power of founder networks in securing funding and strategic guidance, and the challenges of scaling a business in a fast-changing landscape. Whether you're an entrepreneur, investor, or tech enthusiast, this episode offers valuable lessons on resilience, adaptability, and the strategies behind startup success.
Employing the Right People: A Tech Startup Journey with Willo
Join us on this episode of Tech Startup Stories as we speak with Andrew Wood, Chief Customer Officer of Willo, about the realities of building and scaling a startup. Andrew shares his journey from recruitment to entrepreneurship, the challenges of launching a business just before a global pandemic and the key leadership decisions that helped Willo grow.
He discusses the importance of hiring the right team, maintaining resilience in uncertain times and balancing work and life as a founder. Packed with insights for entrepreneurs, this episode is a must-listen for anyone looking to navigate the startup world successfully.
The Power of Building Connections: A Tech Startup Journey with Introstars
Struggling with cold outreach? Mike Adams, founder and CEO of Introstars, a platform revolutionising B2B sales by turning warm referrals into a powerful lead generation tool, joins us for episode 6 of Tech Startup Stories. Mike shares his journey from introverted programmer to super-connector, the challenges of building a startup, and why trusted introductions are the future of sales. Whether you're a founder, sales professional, or networker, this episode is packed with insights on scaling your business through connections.
5 Pillars of Effective Branding for Tech Startups
No matter how groundbreaking your product or platform is, your success depends just as much on your branding as it does on your technology. Having worked with countless startups, from small tech companies to large enterprises, the one thing that aligns with success is the right brand.
Europe’s Silicon Valley: A Tech Startup Journey with MedibleGo
In this episode of Tech Startup Stories, we sit down with Rodrigo Malachias, founder of MedibleGo, to discuss the challenges and opportunities of scaling a startup internationally. Rodrigo shares his journey of moving from South America to Europe, the strategic decision to tap into the UK’s thriving tech ecosystem, and how AI is shaping the future of global business.
With the UK emerging as the next Silicon Valley, we discuss why international founders are choosing it as the launchpad for innovation, investment, and startup success.
Breaking Barriers in Tech: A Tech Startup Journey with Programmatic
In this episode of Tech Startup Stories, host Natalie Binns speaks with Kalina Tonkovska, founder and CEO of Programmatic, a UK-based startup transforming contract and document automation. Kalina shares her entrepreneurial journey, from launching her first startup straight out of school to building Programmatic into a platform designed to streamline operations for medium-to-large enterprises. She discusses the challenges of pivoting to find the right market fit, the importance of prioritising product quality, and how reducing her team size led to greater efficiency. Kalina also opens up about her experience as a young female CEO in the tech industry, overcoming bias, and her mission to inspire other women to take the leap into entrepreneurship.
Finding the Right Founder Match: Should You Say 'I Do' to Co-Founders or Stay Single?
Starting a company involves countless decisions, but one of the earliest and most significant is, whether to go it alone or build a founding team. Deciding on building a business as a solo entrepreneur or building a founding team equally have their pros and cons, and the choice often shapes not just how a business launches, but how it scales and evolves.
Finding the Right Co-Founder and Balance: A Tech Startup Journey with Demand-Genius
In the latest episode of Tech Startup Stories, host Natalie Binns, sits down with Tom Rudnai, CEO and founder of Demand Genius, to explore the realities of entrepreneurship beyond product development. Tom shares candid insights on neurodiversity, the importance of finding the right co-founder, and maintaining a sustainable work-life balance.
From Services to SaaS: A Tech Startup Journey with Bright Evolve
In the latest episode of Tech Startup Stories, we had the pleasure of sitting down with Tom Bright, founder of Bright Evolve, to discuss his journey from leading sales in early-stage startups to launching his own business. From navigating the challenges of bootstrapping to taking the leap into SaaS, Tom shares valuable insights on scaling a services business into a tech-driven enterprise.
Are You The Bottleneck Preventing Your Startup Success?
When you’re in a startup, it’s all hands on deck, and everyone is moving at 100 miles an hour to attract more customers and reach the company’s revenue goals. In the early days, founders wear many hats, juggling strategy, operations, sales, marketing, and sometimes even customer support. It’s an exciting and fast-paced phase, but it’s also a critical time to establish a foundation for scalable growth.
The Power of Positioning
Positioning isn’t new but is the essential foundation that tells your market and audience who you are, what you do, and why your solutions matter. It’s how you can make sure that your product is seen, understood and desired by your target audience.
Building an Effective Strategic Marketing Plan
Kickstart your fiscal year with a winning Go-To-Market (GTM) strategy! In this blog, we explore how businesses can transform their marketing plans by adopting zero-budgeting, aligning goals with overall objectives, and fostering a unified GTM team.
Learn how to balance structured planning with the flexibility to adapt, set achievable growth targets, and maximise resources for impactful campaigns. Discover practical tips to refine your marketing approach, drive measurable results, and build sustainable success in an ever-changing market.
Adapting to Change: Blending B2B Engagement Methods
Once upon a time, B2B prospecting was all about face-to-face meetings, trade shows, and handshake deals on the golf course. But as digital tools entered the scene, buyers began doing their own research, shifting the dynamic entirely. Fast forward to today, and following the pandemic, we’ve moved into a hybrid era, blending digital-first strategies with valuable in-person connections.
The Real Horror Story: When B2B Sales and Marketing Work in Silos
n the dark corridors of B2B Marketing, there’s a ghostly presence that haunts nearly every company: the infamous “Sales vs. Marketing” divide.
Sales teams roam, burdened with the expectation to master marketing, while marketers, cloaked in the eerie fog of demand generation, are pressed to close deals. This game of tug-of-war isn’t new, but in today’s complex B2B landscape, these blurred lines are scarier—and more damaging—than ever.
Let’s unmask the truth about the challenges that haunt both sales and marketing teams, and why it’s time to call a truce and unite to become one Go-To-Market team.