Adapting to Change: Blending B2B Engagement Methods

Once upon a time, B2B prospecting was all about face-to-face meetings, trade shows, and handshake deals on the golf course. But as digital tools entered the scene, buyers began doing their own research, shifting the dynamic entirely. Fast forward to today, and following the pandemic, we’ve moved into a hybrid era, blending digital-first strategies with valuable in-person connections.