Creating a Better Buyer Experience: A Tech Startup Journey with Jointflows
Podcast, B2B Startups Natalie Binns Podcast, B2B Startups Natalie Binns

Creating a Better Buyer Experience: A Tech Startup Journey with Jointflows

Join us in this episode of Tech Startup Stories as we speak with Mick Gosset, founder and CEO of Jointflows, about his journey from identifying inefficiencies in sales processes to building a thriving tech startup. Mick shares insights on breaking into competitive markets, the power of founder networks in securing funding and strategic guidance, and the challenges of scaling a business in a fast-changing landscape. Whether you're an entrepreneur, investor, or tech enthusiast, this episode offers valuable lessons on resilience, adaptability, and the strategies behind startup success. 


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Adapting to Change: Blending B2B Engagement Methods
Business Strategy Natalie Binns Business Strategy Natalie Binns

Adapting to Change: Blending B2B Engagement Methods

Once upon a time, B2B prospecting was all about face-to-face meetings, trade shows, and handshake deals on the golf course. But as digital tools entered the scene, buyers began doing their own research, shifting the dynamic entirely. Fast forward to today, and following the pandemic, we’ve moved into a hybrid era, blending digital-first strategies with valuable in-person connections.

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